Spanish Services Are Least Satisfactory in Europe, According to Consumers
15 de de setembre de 2016
Spain is the worst performing country in the European Union in terms of services market performance, according to the European Commission’s 2016 Consumer Markets Scoreboard. While some markets show improvement, each one remains below the EU28 average.
EMAC 2016: Marketing in the age of data
30 de de maig de 2016
Last week Oslo held the Annual Conference of the European Marketing Academy, with over 1000 participants gathering to learn and discuss the evolution of market research in the age of data.
Why are Spanish Consumers Still Wary of Online Shopping?
26 de de maig de 2016
PwC’s Total Retail 2016 report highlights how far Spain is lagging behind other Western European countries in terms of online commerce, particularly mobile shopping.
5 Reasons to Become an International Business Student
10 de de maig de 2016
MBA’s are some of the most highly rated and sough-after degrees in the world – but often many of these graduates have little to set them apart. So what can the International Master’s Degree in Business Administration offer that other business schools can’t?
81% of digital agencies to increase workforce this year
9 de de maig de 2016
Web platform Kentico have released their 2016 Digital Agencies Survey. Despite a predicted increase in technological investments, a larger workforce is the preferred expenditure for the average agency in 2016
Are US Shoppers Satisfied with their Retail Firms?
19 de d’abril de 2016
The American Customer Satisfaction Index (ACSI) for 2015 shows a slight drop in U.S. shoppers’ satisfaction with nationwide retailers, with online sellers again the best rated.